Many are appalled by them, while others are addicted to them. E! is hoping the combination of these two groups will add up to another successful season of the reality show "Keeping Up With the Kardashians".
The show, created by Ryan Seacrest, is a hit with viewers and continues to rank No.1 among women 18-34 in its time-slot against all other "ad-supported cable networks".
Never heard of the Kardashians? Kim Kardashian is a socialite known for her fashion sense (became a celebrity stylist and opened the boutique "Dash"), her friends (former BFF to Paris Hilton) and her voluptuous figure.
The reality series features, Kim and her family, including her manager-mom Kris, step father, Bruce Jenner (the former Olympic athlete) and her siblings - Robert Jr., Khloe, Kourtney, Kendall and Kylie.
E! brings viewers back into the glamorous and chaotic world of the Kardashian family when the third season of the hit series "Keeping Up with the Kardashians" premieres tonight at 10:00 pm ET/PT.
Immediately following the Kardashian premiere, E! will debut its new "docusoap" series Candy Girls. The show follows Danielle who has built her company “Bella” into one of the premiere talent agencies for the hip hop music industry’s casting needs.
I am not sure which group I'll fall in, either the addicted or appalled, but I will be glued to the TV on Sunday night so I can chat about it with my friends during lunch on Monday.